The film still snagged the fourth-biggest December debut of all-time, ahead of Return of the King ($72m), and behind I Am Legend and Avatar (both $77m), and The Hobbit: An Unexpected Journey ($84m). So while we're clearly seeing a smaller opening, let's hold off on screaming "Flop!" or "Disappointment!". The Hobbit 2 had a 2.35x weekend multiplier off of its $31.2m Friday. So we're dealing with smaller numbers, but notably less front loading. What that means is that while Desolation of Smaug could have legs as long as the first film, possibly slightly more. The Hobbit 1 had a weekend multiplier of 2.27x off its $37.1m Friday gross. Hobbit 1 did 35% of its Friday business on Thursday, Hobbit 2 did 28%. The good news is that The Hobbit 2 was noticeably less front loaded over the weekend starting just from the Thursday-to-Friday numbers. The bad news is that's a 13% comedown from The Hobbit: An Unexpected Journey, which earned $84.6 million over its debut weekend. The film earned $9.1m, or about 12%, in IMAX alone (it earned $14m in IMAX worldwide). Peter Jackson's The Hobbit: The Desolation of Smaug earned $73.63 million on Friday, with $8.8m of that coming from Thursday sneaks.
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